We turn insights into impact.

Ask Us How

Expertise you can count on

With 30+ years of industry experience,

The Cardinal Rule& Associates, LLC is a consultancy firm ​committed to creating impact and value for clients and ​communities. We serve customers worldwide.

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Our Consulting ​Services

We offer a variety of services tailored to client needs.

Human Resources ​Consulting

Workplace Culture ​Audi​ts

Leadership Tr​aining

Marketing & Des​ign Strat​egy

Mo​tivational Speakers

Diversity, Equity, & ​Inclusion Training

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Our Impact

Turning insights into action has driven our impact on clients and communities over the years.


Clients Served


Communities Assisted


Businesses Optimized


Projects Delivered

Joél has over two decades of experience in management and leadership. ​As CEO, he handles strategy, innovation, and growth. He is a graduate of ​Purdue University. He holds an undergraduate degree in Liberal Arts, an ​MBA/MS in Strategic Management, an MS in Human Resources ​Management, and a doctoral degree in Leadership: Organizational ​Management.

A seasoned marketing strategists and graphic designer, Ismael brings a ​plethora of experiences working with small businesses and large ​companies. His ranges of working with solo entrepreneurs, not-for-​profit, and large companies sets him aside as a leader in the industry. He ​earned his degree from the University of Guadalajara where he ​specialized in Marketing Strategy and Graphic Design.

Beatriz has years of serving as an administrative professional in many ​settings including public schools and staffing agencies. She is ​committed to customer service, excellence in processes, and ensuring ​cusomter satisfaction.

Get in Touch




(317) 210-2790​

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